BRAND IDENTITY
FROM IDEA TO RESULT
FROM IDEA TO RESULT
We have an independent branding department specialized on visual identity concepts, branding, naming and collateral elements of a project. The process is closely coordinated with the development of interior’s style to achieve a solid strong image of the project as a whole. The branding team creates the name, logo and identity system and takes care of collateral elements such as menus, printed materials, staff uniform, signages, way-finding signs, etc.
BRAND IDENTITY STAGES
1.BRAND STRATEGY & CONCEPT
Analysis and data collection. Determining the target audience. Study of the brand concept. Development of the brand strategy and positioning
2.NAMING PROJECT
Study of the name of the brand. Creation of the tagline.
3.LOGO&IDENTITY
Creation of the basic STYLE GUIDE.
Logotype and visual identity, graphic style of the brand.
4.INTERIOR & EXTERIOR SIGNAGES
Outdoor and indoor signages project.
5.PACKAGING ELEMENTS
Design of the packaging materials and preparation of detailed blueprints for production
6.PRINTING MATERIALS
Graphic design for POS elements, menu and a list of printing collateral elements.
7.UNIFORM
Study of the corporate uniform for the staff
8.DIGITAL ELEMENTS
Digital & social media materials guide.
9.DECORATIVE GRAPHIC ELEMENTS AND INSTALLATIONS FOR INTERIOR.
Creation of the graphics and product design objects on the base of interior project style. Selection of tableware and serving elements. Study of art installations and decor for the venue.
10.WAY-FINDING SIGNS
Landscape, exterior and interior way-finding design project.